Trader Vic's just launched a newly redesigned website and one of the sections has artist renderings and a description of a new concept restaurant from the company, "Trader Vic's Mai Tai Bar."
According to the site:
Our exciting and informal new concept features shared food and spirits with your good friends, and with new people you will meet - it's just perfect for today's casual lifestyle. Kick back and relax in our warm tropical atmosphere while enjoying our original world-famous Mai Tai cocktail, invented by the Trader himself, or enjoy a host of other famous and exotic tropical drinks as well as new wave cocktails, classical cocktails, wine and beer.
Share some tasty food from our Tidbits Menu such as Sushi, Sashimi, Spare Ribs, Fried Prawns and Potstickers. Feel even closer to your good friends by sharing a great concoction like a Scorpion Bowl for Four, or a Tiki Bowl for Two or a Rum Barrel full of rum and fresh fruit juices, and many other exotic drinks that have made Trader Vic's famous throughout the world. Or feel like the old chiefs of Polynesia and share in the ceremonial Kava Bowl.
There of course will be daily specials of fabulous food that starts with delicious appetizers and continues right through to the end with something that will satisfy even those with the biggest sweet tooth.
Your entire experience at our new Mai Tai Bar will be fun, fun, Fun! Live bands will be featured to entertain you with great music. You will be our guests and you are so very important to us. We don't want just patrons - we want you to become our good friends and know that you always have a warm, relaxing and genuinely fun place to frequent. We will make your experience at our Mai Tai Bar not only a great place to come with your pals but also a relaxing place to make new friends!
There is currently one location open in Spain and the company is actively looking for franchisees. Could a less-upscale version of Vic's take the nation by storm?